Content strategy and creation
My content strategy focused around two objectives: innovative content and personal branding.
Combining a few my passions whilst keeping it relevant for my target audience was the key for creating engaging content that was unique to my blog, which set it apart from other sites.
Some of my hobbies are cooking and baking, so it made sense to me to make recipes that were either inspired on a book or appearing in it, to then share it with the rest of my followers. I am also a huge film and TV show buff, for which I started sharing news related to book adaptations and wrote film reviews.
Personal branding was another essential aspect that made my blog stand out, and I did this through the use of a more informal and humourous tone which I kept consistently throughout my entries.
Creative writing with characters in comedic situations
humorous reviews supported by gifs taken out of context
comedic news that were less-known.
This made my blog stand out as more personable and closer to my audience, creating a strong personal brand and gaining more engagement throughout the blog, influencing others to create their own site or take my original sections to their site.
*Translation:
Nadine: I am going to open a book blog. I’ve finally decided! I would like you to know that with your blog you’ve influenced me to make this decision, and that I’ve advertised your blog for free.
*Translation:
I thought of doing this exact same section on my blog, so I came here to ask for your consent. Of course, if affirmative, I will give you credit as I discovered this section on your blog. For now I’ll write the section’s info in the draft I’m doing, and as I’m not going to start with it until I have your consent you don’t have to worry about this :) Yours, a very fan reader of this blog
As part of my content strategy, I would focus all these original sections alongside with regular ones such as book reviews and book tags around specific weeks prior to a big event in the area - the release of a sequel, a film adaptation…
I would make sure to have various posts prepared in advance whilst keeping an eye on any news for reactive copy. This built a sense of community and belonging within my space.
